SBS World Cup Watchers' Rights Association - John Cruckshank 2026

About

SBS presents the World Cup Watchers' Rights Association, a comedic broadcast campaign designed to support viewers juggling professional commitments with live tournament coverage. The project leans into workplace comedy, featuring a series of humorous vignettes that depict employees going to great lengths to maintain a consistent broadcast signal during office hours. Developed in collaboration with agencies Droga5 ANZ and Poem, the live-action spot utilizes a polished, observational style to explore the tension between daily office tasks and the demand for constant sports updates. The narrative highlights the ingenuity of fans through a series of relatable, high-stakes office scenarios, supported by media planning from Hearts & Science.