SBS
World Cup Watchers' Rights Association - John Cruckshank
BrandSBS
Date
Jun 2026
Description
SBS presents a comedic campaign for the World Cup Watchers' Rights Association, highlighting the relatable struggle of staying tuned to tournament coverage while balancing daily workplace demands. The project features a series of live-action sketches, following characters as they navigate various office and job-site settings in a quest for better signal. Developed by agencies Droga5 ANZ, part of Accenture Song, and Poem, the creative leans into a humorous, polished workplace aesthetic. Media planning and execution were managed by Hearts & Science.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Broadcast & TV Networks
Color
Medium Grey
Jet Black
Beige
Background
Office
Context
TVC / TV Commercial
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