SBS
World Cup Watchers' Rights Association - Matt Okine
Brand
Date
Jun 2026
Description
SBS launches a campaign for the World Cup Watchers' Rights Association, featuring comedian Matt Okine. The creative utilizes a live-action technique to depict a satirical office environment where workplace inquiries regarding tournament viewing are addressed. Developed in collaboration with agencies Droga5 ANZ, part of Accenture Song, and Poem, the horizontal commercial leans into a humorous tone. The production maintains a clean aesthetic, utilizing bright lighting to frame the split-screen conversation.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Broadcast & TV Networks
Color
Medium Grey
Pure White
Background
Office
Context
TVC / TV Commercial
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