SBS We Go There 60" NSFW 2025

About

SBS presents "We Go There," a 60-second broadcast spot that explores the network's identity through a high-stakes narrative sequence. Produced by The Sweetshop in collaboration with agency Droga5 ANZ, the film follows a protagonist from a stark restroom setting to the high-energy environment of a professional soccer pitch invasion. The production leans into a live-action technique, utilizing cinematic lighting and gritty realism to ground the rapid transition between environments. With original sound design by MassiveMusic Sydney, the piece maintains a steady tension through its action-oriented pacing and clean visual execution.