SBS World Cup Watchers' Rights Association - Mel Buttle 2026

About

SBS addresses workplace dynamics during major sporting tournaments through the 'World Cup Watchers' Rights Association' campaign. Featuring Mel Buttle, this commercial spot utilizes a split-screen narrative to highlight the tension between professional obligations and viewing preferences. The execution leans into a humorous tone, presenting a staged office environment that captures the relatable struggle of following live events. Developed by agencies Droga5 ANZ and Poem with media support from Hearts & Science, the project employs a live-action technique to ground the comedy in an authentic setting.