SBS
World Cup Watchers' Rights Association - Mel Buttle
BrandSBS
Date
Jun 2026
Description
This campaign for SBS, titled World Cup Watchers' Rights Association, features comedian Mel Buttle in a series of live-action commercial spots. The project leans into humorous office comedy, using a split-screen format to highlight the workplace dynamics that emerge during major international sporting tournaments. Developed by creative agencies Droga5 ANZ and Poem, with media strategy by Hearts & Science, the work centers on the tension between professional responsibilities and the broadcast schedule of the World Cup.
Style
Humorous, Horizontal, Commercial
Industries
Broadcast & TV Networks
Color
Medium Grey
Pure White
Background
Office
Context
TVC / TV Commercial
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