SBS
World Cup Watchers' Rights Association - Mel Buttle
Brand
Date
Jun 2026
Description
SBS addresses workplace dynamics during major sporting tournaments through the 'World Cup Watchers' Rights Association' campaign. Featuring Mel Buttle, this commercial spot utilizes a split-screen narrative to highlight the tension between professional obligations and viewing preferences. The execution leans into a humorous tone, presenting a staged office environment that captures the relatable struggle of following live events. Developed by agencies Droga5 ANZ and Poem with media support from Hearts & Science, the project employs a live-action technique to ground the comedy in an authentic setting.
Style
Humorous, Horizontal, Commercial
Industries
Broadcast & TV Networks
Color
Medium Grey
Pure White
Background
Office
Context
TVC / TV Commercial
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