SBS World Cup Watchers' Rights Association - Hotline 2026

About

SBS presents a campaign for the World Cup Watchers' Rights Association, featuring a tongue-in-cheek office hotline designed to help viewers find excuses to watch the tournament from their desks. The narrative centers on a dedicated operator, complete with a brown tweed jacket and a bright red rotary telephone, navigating the complexities of workplace soccer viewing. Developed by agencies Droga5 ANZ and Poem, the live-action commercial leans into a clean, office-centric aesthetic. The production design incorporates vintage technology and subtle references to the sport to frame the comedic premise, with media planning handled by Hearts & Science.