Pringles
Featured Pringles projects
This week's top Pringles projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pringles · Once You Drop
The 'Once You Drop' commercial for Pringles follows a funeral director balancing the somber atmosphere of his work with the presence of the snack brand. Directed by Brody Bernheisel, the spot employs deadpan humor and precise cinematic staging to create a contrast between the character's professional environment and his snack of choice. Captured by director of photography Jordan T. Parrott, the piece utilizes live-action technique to ground the narrative in a detailed interior setting. Production was handled by Omnicom with agency and creative support from BBDO, featuring talent Dan McDonald as the lead character.
Pringles · Space Return
Pringles returns to the screen with 'Space Return,' a cinematic commercial that leans into a blend of science fiction narrative and brand humor. The spot follows a group of astronauts navigating a space capsule encounter on the open ocean, featuring inflatable spheres that echo the brand's signature aesthetic. Produced by Romance Films, the project utilizes live-action technique layered with VFX to ground the surreal premise in a high-fidelity visual environment. The narrative shifts from the maritime setting to a control room, maintaining a clean visual style throughout the production.
Pringles · Love At First Bite Super Bowl
BBDO New York explores a quiet, atmospheric moment for Pringles in the 'Love At First Bite' Super Bowl campaign. The commercial centres on a singular, intimate focus, capturing a blonde woman within a modern residential kitchen setting. Utilizing a cinematic, live-action technique, the project leans into warm interior lighting to ground the scene. The execution balances a clean, residential aesthetic with a restrained narrative approach.
Pringles · The Call of The Mustaches
Pringles launches The Call of The Mustaches, a commercial spot that tracks a comedic, transformative phenomenon across a variety of everyday settings. The narrative unfolds through a series of vignettes ranging from house parties to sports courts, showing participants developing prominent mustaches after engaging with the brand's iconic packaging. Developed by creative agency FCB New York, with creative direction from Kevin Watkins and Jono Flannery, the project leans into a polished cinematic aesthetic. The production utilizes live-action techniques, defined by clean compositions and deliberate color grading, to maintain a consistent visual tone across the multiple environments.
Pringles · Pop the Question
Pringles presents 'Pop the Question,' a humorous commercial spot that captures a lighthearted proposal scene set in a park. The film features a woman snacking on Salt and Vinegar Pringles while her partner initiates a surprise proposal, leading to a comedic moment of confusion. The project leans into a clean, cinematic aesthetic, utilizing natural light to ground the narrative within its outdoor setting. Produced by Mint Films, the campaign maintains an upbeat tone through its live-action execution.
Pringles · Baseball Korea
This commercial campaign for Pringles, titled Baseball Korea, tracks a sudden shift from a domestic living room setting to the high-energy environment of a professional baseball stadium. The narrative follows a viewer who finds himself transported mid-game, wielding a Pringles can as a bat in a sequence defined by live-action technique and integrated VFX / visual effects. The project was developed by agencies Hogarth Singapore and Ogilvy Asia Pacific, with production handled by 116 Pictures. Post-production and visual effects were provided by Juice, emphasizing the dynamic camera work that ties the indoor environment to the stadium action.
Pringles · Soccer Thailand
Pringles connects home viewing with the energy of the pitch in this Soccer Thailand campaign. The spot follows a fan whose living room experience is interrupted by a sudden, immersive shift into a live football match, placing him directly on the field. Developed by Ogilvy Asia Pacific and Hogarth Singapore, the narrative employs a mix of live-action performance and visual effects. The production oscillates between the warm, controlled environment of a domestic interior and the high-contrast intensity of stadium floodlighting, using the brand's iconic packaging to bridge both worlds. Production was handled by 116 Pictures, with post-production and VFX provided by Juice.
Pringles · Oscar Middle East
Pringles delivers a commercial spot titled 'Oscar Middle East' that centers on domestic interaction and snacking. The narrative captures three individuals on a sofa, fluidly transitioning between their immediate living room setting and the vibrant kitchen environment broadcast on their television. Developed in collaboration with Ogilvy Asia Pacific and Hogarth Singapore, the production utilizes live-action technique and cinematic lighting to define the scene. 116 Pictures managed the production, while Juice handled post-production and visual effects, ensuring consistent narrative pacing throughout the horizontal commercial format.
Pringles · Comp
Pringles presents a high-energy commercial spotlighting the versatility of its iconic potato crisps through dynamic flavor pairings and stacked recipes. The production, spearheaded by The Green Room, utilizes fast-paced motion graphics to isolate individual ingredients against vibrant, saturated backdrops. This CPG project leans into a clean, graphic aesthetic, leveraging vertical framing to highlight the brand's packaging and product composition. The piece incorporates elements of live-action technique alongside crisp animation to showcase the potential of the brand's flavor combinations.
Pringles · Crave
Pringles launches the Harvest Blends line in this commercial spot, Crave. The project highlights the snack variety through a series of rhythmic, fast-paced sequences. The visuals lean into a minimalist aesthetic, utilizing vibrant, saturated solid color backdrops of purple, turquoise, teal, and orange. 3D render / CGI elements feature floating crisp slices, sweet potato, cheese, and salt, integrated with motion graphics to emphasize product texture and ingredients. Music and Strategy provided the music and sound design, which drives the tempo of the edit and aligns with the dynamic typography.
Pringles · pringlesSocial_r08_option_A_version1
This social media commercial for Pringles Harvest Blends utilizes vibrant, high-energy motion graphics to highlight the product's ingredient profile. Featuring a palette of magenta, turquoise, green, and orange, the sequence employs kinetic typography to emphasize the brand's texture and flavor cues through rapid text transitions. The project incorporates crisp, rhythmic sound design and music production from MAS-Music and Strategy. Floating product shots are integrated throughout, detailing specific variety variants including sweet potato, cheese, sea salt, and multigrain blends.
Pringles · Duck King
Pringles presents 'Duck King,' a narrative commercial spot that follows two people snacking on a park bench. The interaction takes a turn when the subjects mimic duck bills with the chips, eventually drawing a large flock of ducks from a nearby pond to their location. The project utilizes live-action technique to ground the humorous premise, captured in an outdoor setting with soft natural light. Creative production was led by FCB New York, alongside a broad team of agencies including Weber Shandwick US, Starcom, CIEN+, and Momentum Worldwide. Production services were provided by ProdCo and ICON Films, with post-production and visual effects handled by MackCut, Parliament, and Rare Medium TV. The sound design and music composition were managed by Post Human.
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