Pringles delivers a commercial spot titled 'Oscar Middle East' that centers on domestic interaction and snacking. The narrative captures three individuals on a sofa, fluidly transitioning between their immediate living room setting and the vibrant kitchen environment broadcast on their television.
Developed in collaboration with Ogilvy Asia Pacific and Hogarth Singapore, the production utilizes live-action technique and cinematic lighting to define the scene. 116 Pictures managed the production, while Juice handled post-production and visual effects, ensuring consistent narrative pacing throughout the horizontal commercial format.
