Pringles Soccer Thailand 2025

About

Pringles connects home viewing with the energy of the pitch in this Soccer Thailand campaign. The spot follows a fan whose living room experience is interrupted by a sudden, immersive shift into a live football match, placing him directly on the field. Developed by Ogilvy Asia Pacific and Hogarth Singapore, the narrative employs a mix of live-action performance and visual effects. The production oscillates between the warm, controlled environment of a domestic interior and the high-contrast intensity of stadium floodlighting, using the brand's iconic packaging to bridge both worlds. Production was handled by 116 Pictures, with post-production and VFX provided by Juice.