Pringles launches the Harvest Blends line in this commercial spot, Crave. The project highlights the snack variety through a series of rhythmic, fast-paced sequences.
The visuals lean into a minimalist aesthetic, utilizing vibrant, saturated solid color backdrops of purple, turquoise, teal, and orange. 3D render / CGI elements feature floating crisp slices, sweet potato, cheese, and salt, integrated with motion graphics to emphasize product texture and ingredients.
Music and Strategy provided the music and sound design, which drives the tempo of the edit and aligns with the dynamic typography.
