Pringles Duck King 2025

About

Pringles presents 'Duck King,' a narrative commercial spot that follows two people snacking on a park bench. The interaction takes a turn when the subjects mimic duck bills with the chips, eventually drawing a large flock of ducks from a nearby pond to their location. The project utilizes live-action technique to ground the humorous premise, captured in an outdoor setting with soft natural light. Creative production was led by FCB New York, alongside a broad team of agencies including Weber Shandwick US, Starcom, CIEN+, and Momentum Worldwide. Production services were provided by ProdCo and ICON Films, with post-production and visual effects handled by MackCut, Parliament, and Rare Medium TV. The sound design and music composition were managed by Post Human.