Priceline

Priceline · Unbummer Your Summer | The Handoff

Priceline’s Unbummer Your Summer campaign, titled The Handoff, balances corporate tension with leisure through a series of dynamic action sequences. The spot navigates between a high-tech surveillance facility and a tranquil beach setting, employing cinematic lighting and a clean aesthetic to frame its travel messaging. Developed by MIRIMAR with production from SIXTWENTYSIX, the project utilises live-action techniques to contrast the high-stakes world of the control room with the relaxed environment featuring William Shatner. The work maintains a polished, consistent tone throughout the transition between these two distinct environments.

Priceline · AI Assistant Brand and Motion Identity

Travel booking platforms are increasingly leaning into human-centric technology, and Priceline’s latest brand and motion identity for their Penny AI travel assistant serves as a masterclass in approachable digital transformation. Moving beyond cold, utilitarian software tropes, the project introduces a sophisticated visual language that seamlessly bridges the gap between high-tech capability and human connection. Through a series of polished, high-contrast animations, the campaign leans into a tech-forward identity that utilizes 3D render and CGI elements to bring travel aspirations to life. These animated icons, ranging from iconic food items to hot air balloons, pop against a crisp palette of deep blues and vibrant accents, grounding the platform's intuitive nature in a playful, cinematic aesthetic. The narrative, enriched by live-action technique and complex VFX, illustrates how the assistant manages the complexities of trip planning, making the mobile interface feel less like a tool and more like a companion. By integrating these motion-heavy assets with a clean, modern UI, the agency team has successfully managed to humanize the often-overwhelming experience of travel logistics. The resulting visual system not only reinforces brand reliability but also positions Priceline as a leader in the competitive travel and hospitality landscape, proving that even the most complex AI-driven interactions can be communicated with clarity, style, and genuine creative intent.

Priceline · Unbummer Your Summer | Social Skillful Negotiation

Priceline’s Unbummer Your Summer campaign leverages direct-to-camera presentation to spotlight travel deals and app-integrated features. Developed alongside agency MIRIMAR, the project utilises a vertical video format tailored for mobile-first engagement. The commercial channels a high-energy aesthetic, combining live-action techniques with sharp VFX and motion graphics to illustrate hotel discounts and booking accessibility. The campaign production was managed by SIXTWENTYSIX, with media strategy supported by PHD and PR efforts from Small Girls PR.

Priceline · Unbummer Your Summer | Social Cut Prices

Priceline’s 'Unbummer Your Summer' campaign focuses on seasonal travel discounts via a series of social video advertisements. The spot features an on-camera personality detailing specific hotel pricing against a vibrant blue backdrop. Produced by SIXTWENTYSIX with creative from MIRIMAR, the work utilizes live-action technique and a clean aesthetic. The vertical format is optimized for social engagement, emphasizing deal transparency for the travel booking platform.

Priceline · Unbummer Your Summer | Social

Priceline leverages its 'Unbummer Your Summer' campaign to highlight travel deals and hotel savings through this social-first video content. The creative, helmed by agency MIRIMAR with production from SIXTWENTYSIX, centers on a high-contrast performance set against a digital vacation backdrop. The project leans into a live-action technique layered with animated graphic overlays. The vertical format delivers a clean, commercial aesthetic aimed at promoting seasonal travel opportunities to a social media audience.

Priceline · Unbummer Your Summer | Motorcycle

Priceline’s 'Unbummer Your Summer' campaign leans into a comedic approach to travel booking, centered on a tailored lead character navigating a bright, outdoor setting. The commercial features the protagonist astride a custom motorcycle while showcasing app-based hotel deals. Developed by agency MIRIMAR, the project utilizes a clean, live-action technique to present clear brand messaging through vertical video. The production was helmed by SIXTWENTYSIX, with media planning by PHD and PR support from Small Girls PR.

Priceline · Unbummer Your Summer | Bahamas

Priceline’s Unbummer Your Summer campaign for the Bahamas market leans into a direct-to-camera commercial format. The spot captures a travel-focused narrative, utilizing a blend of live-action technique and green screen / chroma key production to place the talent against tropical resort backdrops. The creative execution, developed by agency MIRIMAR with production handled by SIXTWENTYSIX, pairs the talent with hotel pricing UI elements to underscore the travel promotion. Shot in a vertical orientation during golden hour, the project highlights the brand’s focus on destination-based offers.

Priceline · Unbummer Your Summer | Smoke Bomb

Priceline leans into its Unbummer Your Summer campaign with a fast-paced commercial spot centered on destination travel. The production utilizes live-action technique paired with digital VFX to create a dynamic visual language that guides the viewer through promotional app offerings. Helmed by agency MIRIMAR and production company SIXTWENTYSIX, the piece features a direct-to-camera performance. The execution balances a travel-focused aesthetic with graphic transitions, presented in a vertical format.

Priceline · Unbummer Your Summer | Chosen One

Priceline leverages its ongoing partnership with William Shatner for the 'Unbummer Your Summer' campaign, a project highlighting travel booking efficiency through character-led storytelling. The spot centers on a negotiation narrative, placing Shatner in a cinematic, car-based setting that emphasizes dramatic timing and sharp dialogue. Produced by SIXTWENTYSIX and MIRIMAR, the commercial leans into a gritty aesthetic. The use of dark lighting and close-up framing creates a distinct visual contrast from standard travel advertising, grounding the narrative in a live-action technique.

Priceline · Unbummer Your Summer | Interview Duet

Priceline’s 'Unbummer Your Summer' campaign centers on an interview segment featuring William Shatner. The spot leans into a clean, live-action commercial aesthetic, utilizing dynamic dialogue and branded subtitles to communicate its message. Produced by SIXTWENTYSIX with creative direction from MIRIMAR, the project presents a high-production value interview format. The campaign was supported by media efforts from PHD and PR outreach from Small Girls PR, with additional media contributions from William McVay.

Priceline · Unbummer Your Summer | Now Hiring

Priceline revisits its long-standing brand identity in the 'Unbummer Your Summer' campaign, bringing back the Priceline Negotiator. The commercial features actor William Shatner reprising the character, set against a coastal backdrop that emphasizes a lighthearted, vacation-inspired atmosphere. The production, developed in collaboration with agency MIRIMAR and production company SIXTWENTYSIX, utilizes live-action techniques to deliver a humorous narrative. The creative direction centers on the Negotiator in a signature formal suit, contrasting with a relaxed, tropical environment.

Priceline · Inflataboy