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Priceline

Unbummer Your Summer | The Handoff
Date

May 2026

Description

Priceline’s Unbummer Your Summer campaign, titled The Handoff, balances corporate tension with leisure through a series of dynamic action sequences. The spot navigates between a high-tech surveillance facility and a tranquil beach setting, employing cinematic lighting and a clean aesthetic to frame its travel messaging. Developed by MIRIMAR with production from SIXTWENTYSIX, the project utilises live-action techniques to contrast the high-stakes world of the control room with the relaxed environment featuring William Shatner. The work maintains a polished, consistent tone throughout the transition between these two distinct environments.

Style

Horizontal, Cinematic, Clean, Polished

Industries

Travel Booking Platforms

Color
Navy
Pure White
Background

Warehouse

Context

TVC / TV Commercial

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