Priceline
Unbummer Your Summer | Chosen One
Brand
Date
May 2026
Description
Priceline leverages its ongoing partnership with William Shatner for the 'Unbummer Your Summer' campaign, a project highlighting travel booking efficiency through character-led storytelling. The spot centers on a negotiation narrative, placing Shatner in a cinematic, car-based setting that emphasizes dramatic timing and sharp dialogue. Produced by SIXTWENTYSIX and MIRIMAR, the commercial leans into a gritty aesthetic. The use of dark lighting and close-up framing creates a distinct visual contrast from standard travel advertising, grounding the narrative in a live-action technique.
Style
Horizontal, Cinematic, Gritty
Industries
Travel Booking Platforms
Color
Jet Black
Medium Grey
Background
Garage
Context
TVC / TV Commercial
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