Priceline
Unbummer Your Summer | Smoke Bomb
Brand
Date
May 2026
Description
Priceline leans into its Unbummer Your Summer campaign with a fast-paced commercial spot centered on destination travel. The production utilizes live-action technique paired with digital VFX to create a dynamic visual language that guides the viewer through promotional app offerings. Helmed by agency MIRIMAR and production company SIXTWENTYSIX, the piece features a direct-to-camera performance. The execution balances a travel-focused aesthetic with graphic transitions, presented in a vertical format.
Style
Vertical, Commercial, Warm
Techniques
VFX / visual effects
Industries
Travel Booking Platforms
Color
Jet Black
Pure White
Background
Mountain
Context
TVC / TV Commercial
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