Priceline leans into its Unbummer Your Summer campaign with a fast-paced commercial spot centered on destination travel. The production utilizes live-action technique paired with digital VFX to create a dynamic visual language that guides the viewer through promotional app offerings.
Helmed by agency MIRIMAR and production company SIXTWENTYSIX, the piece features a direct-to-camera performance. The execution balances a travel-focused aesthetic with graphic transitions, presented in a vertical format.
