Priceline
Unbummer Your Summer | Bahamas
Brand
Date
May 2026
Description
Priceline’s Unbummer Your Summer campaign for the Bahamas market leans into a direct-to-camera commercial format. The spot captures a travel-focused narrative, utilizing a blend of live-action technique and green screen / chroma key production to place the talent against tropical resort backdrops. The creative execution, developed by agency MIRIMAR with production handled by SIXTWENTYSIX, pairs the talent with hotel pricing UI elements to underscore the travel promotion. Shot in a vertical orientation during golden hour, the project highlights the brand’s focus on destination-based offers.
Style
Vertical, Commercial, Golden Hour
Techniques
Green screen / chroma key
Color
Charcoal
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
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