Priceline’s Unbummer Your Summer campaign for the Bahamas market leans into a direct-to-camera commercial format. The spot captures a travel-focused narrative, utilizing a blend of live-action technique and green screen / chroma key production to place the talent against tropical resort backdrops.
The creative execution, developed by agency MIRIMAR with production handled by SIXTWENTYSIX, pairs the talent with hotel pricing UI elements to underscore the travel promotion. Shot in a vertical orientation during golden hour, the project highlights the brand’s focus on destination-based offers.
