Priceline
Unbummer Your Summer | Social Skillful Negotiation
Brand
Date
May 2026
Description
Priceline’s Unbummer Your Summer campaign leverages direct-to-camera presentation to spotlight travel deals and app-integrated features. Developed alongside agency MIRIMAR, the project utilises a vertical video format tailored for mobile-first engagement. The commercial channels a high-energy aesthetic, combining live-action techniques with sharp VFX and motion graphics to illustrate hotel discounts and booking accessibility. The campaign production was managed by SIXTWENTYSIX, with media strategy supported by PHD and PR efforts from Small Girls PR.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Travel Booking Platforms
Color
Navy
Jet Black
Background
Solid Colour
Context
Social Media / Short Form Video
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