Priceline
Unbummer Your Summer | Motorcycle
Brand
Date
May 2026
Description
Priceline’s 'Unbummer Your Summer' campaign leans into a comedic approach to travel booking, centered on a tailored lead character navigating a bright, outdoor setting. The commercial features the protagonist astride a custom motorcycle while showcasing app-based hotel deals. Developed by agency MIRIMAR, the project utilizes a clean, live-action technique to present clear brand messaging through vertical video. The production was helmed by SIXTWENTYSIX, with media planning by PHD and PR support from Small Girls PR.
Style
Vertical, Commercial, Clean
Industries
Travel Booking Platforms
Color
Medium Grey
Royal Blue
Background
Desert
Context
TVC / TV Commercial
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