Priceline’s 'Unbummer Your Summer' campaign leans into a comedic approach to travel booking, centered on a tailored lead character navigating a bright, outdoor setting. The commercial features the protagonist astride a custom motorcycle while showcasing app-based hotel deals.
Developed by agency MIRIMAR, the project utilizes a clean, live-action technique to present clear brand messaging through vertical video. The production was helmed by SIXTWENTYSIX, with media planning by PHD and PR support from Small Girls PR.
