Priceline leverages its 'Unbummer Your Summer' campaign to highlight travel deals and hotel savings through this social-first video content. The creative, helmed by agency MIRIMAR with production from SIXTWENTYSIX, centers on a high-contrast performance set against a digital vacation backdrop.
The project leans into a live-action technique layered with animated graphic overlays. The vertical format delivers a clean, commercial aesthetic aimed at promoting seasonal travel opportunities to a social media audience.
