Priceline
Unbummer Your Summer | Now Hiring
Brand
Date
May 2026
Description
Priceline revisits its long-standing brand identity in the 'Unbummer Your Summer' campaign, bringing back the Priceline Negotiator. The commercial features actor William Shatner reprising the character, set against a coastal backdrop that emphasizes a lighthearted, vacation-inspired atmosphere. The production, developed in collaboration with agency MIRIMAR and production company SIXTWENTYSIX, utilizes live-action techniques to deliver a humorous narrative. The creative direction centers on the Negotiator in a signature formal suit, contrasting with a relaxed, tropical environment.
Style
Humorous, Vertical, Commercial, Warm
Industries
Travel Booking Platforms
Color
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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