PepsiCo

PepsiCo · Pepsi Max Drive-Thru-Thru

PepsiCo · How PepsiCo Stays One Step Ahead

PepsiCo · Bentonville

This documentary project for PepsiCo explores the regional character of Bentonville through a series of sweeping aerial and ground-level perspectives. Produced by Toby Jacobs, the film frames the intersection of natural landscapes and urban growth. The edit highlights local architectural landmarks and cultural spaces, relying on cinematic framing and natural lighting to capture the atmosphere of the region. The project leans into drone footage to trace the transition from rolling hills to vibrant city streets.

PepsiCo · She is PepsiCo 2023

PepsiCo showcases the diverse operational roles of its female workforce in the 'She is PepsiCo 2023' campaign. The project captures daily workflows across distribution and production environments, ranging from transport and warehouse management to quality assurance testing. Produced by Toby Jacobs, the campaign utilizes a documentary-style approach to profile women in high-visibility roles. The visuals lean into clean, live-action cinematography with natural lighting throughout industrial facilities and vehicle yards.

PepsiCo · Tesla Trucking

PepsiCo showcases its latest electric semi-truck fleet in this commercial production directed by Toby Jacobs. The project highlights the operational integration of sustainable logistics, focusing on charging infrastructure, vehicle branding, and the driver experience. The film utilizes a live-action technique to document modern commercial transport. Shot entirely in natural light, the sequence captures the fleet in clear daylight, emphasizing the clean aesthetic of the electric vehicles through close-up angles and fluid motion.

PepsiCo · Blue Ridge Gatorade

PepsiCo showcases the operational scale and regional significance of its Blue Ridge Gatorade manufacturing facility in Wytheville. This documentary-style film explores the plant's integration with the local environment, framing the industrial site against the backdrop of the surrounding mountain landscape. Utilizing cinematic drone footage to capture the facility's footprint, the production highlights the site's role within the local economy. The narrative leans into the live-action perspective of the workforce, documenting the facility's activity and community impact through a warm visual tone.

PepsiCo · She Is PepsiCo 2024

PepsiCo showcases its frontline workforce in the 'She Is PepsiCo 2024' campaign, an observational documentary-style project highlighting the roles of women within its distribution network. The video follows a single employee through a shift at a New England facility, capturing the transition from early morning darkness to twilight. Featuring production from Toby Jacobs, the film leans into an intimate, observational lens. By focusing on the routine interactions and operational environment of a transport facility, the project utilizes natural light and clean framing to document the daily contributions of female staff in the CPG and food and beverage sectors.

PepsiCo · Blue Ridge Gatorade

This sports campaign for PepsiCo centers on the competitive intensity of professional basketball. The project, produced by Toby Jacobs, captures live-action sequences featuring female athletes and coaches in team settings ranging from game play to press conferences. Utilizing vibrant lighting and fast-paced editing, the footage maintains a cinematic quality throughout the edit. The production leans into a clean, action-oriented aesthetic to document the energy and momentum of the sport.

PepsiCo · Tropicana | Many Uses

PepsiCo · Walkers (Halloween)

PepsiCo · Gatorade

PepsiCo · Nod