PepsiCo showcases the diverse operational roles of its female workforce in the 'She is PepsiCo 2023' campaign. The project captures daily workflows across distribution and production environments, ranging from transport and warehouse management to quality assurance testing.
Produced by Toby Jacobs, the campaign utilizes a documentary-style approach to profile women in high-visibility roles. The visuals lean into clean, live-action cinematography with natural lighting throughout industrial facilities and vehicle yards.
