PepsiCo
Blue Ridge Gatorade
Brand
ProjectBlue Ridge Gatorade
Date
Apr 2026
Description
PepsiCo showcases the operational scale and regional integration of its Blue Ridge Gatorade manufacturing facility in Wytheville. Through a documentary lens, the project highlights the connection between the industrial plant and its surrounding mountain landscape. The production utilizes cinematic drone footage to frame the warehouse within the local topography, juxtaposed with live-action interviews featuring facility employees. The narrative focuses on the site's economic footprint within the region, captured with a warm visual aesthetic. Toby Jacobs handled production duties for the project.
Style
Documentary, Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Beverages
Color
Forest Green
Pure White
Charcoal
Background
Valley
Context
Brand Film / Corporate Video
Associated creatives
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