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PepsiCo: She Is PepsiCo 2024

Brand
PepsiCo
Date

Apr 2026

Description

PepsiCo showcases its frontline workforce in the 'She Is PepsiCo 2024' campaign, an observational documentary-style project highlighting the roles of women within its distribution network. The video follows a single employee through a shift at a New England facility, capturing the transition from early morning darkness to twilight. Featuring production from Toby Jacobs, the film leans into an intimate, observational lens. By focusing on the routine interactions and operational environment of a transport facility, the project utilizes natural light and clean framing to document the daily contributions of female staff in the CPG and food and beverage sectors.

Style

Documentary, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries
CPG / Packaged Food
Color
Jet Black
Navy
Pure White
Background

Warehouse

Context

Social Media / Short Form Video

Associated creatives

Toby Jacobs
Toby JacobsProduction
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