PepsiCo
She Is PepsiCo 2024
Brand
ProjectShe Is PepsiCo 2024
Date
Apr 2026
Description
PepsiCo’s She Is PepsiCo 2024 campaign highlights the day-to-day contributions of female frontline workers within the company’s distribution network. Set in New England, the observational documentary-style project follows an employee during a pre-dawn shift at a commercial transport facility. The film utilizes natural light to transition from early morning darkness to dawn across the industrial yard. The execution leans into a clean, analogue-inspired aesthetic that centers on the logistics of the frontline workforce.
Style
Documentary, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Color
Jet Black
Navy
Pure White
Background
Warehouse
Context
Social Media / Short Form Video
Associated creatives
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