PepsiCo showcases its frontline workforce in the 'She Is PepsiCo 2024' campaign, an observational documentary-style project highlighting the roles of women within its distribution network. The video follows a single employee through a shift at a New England facility, capturing the transition from early morning darkness to twilight.
Featuring production from Toby Jacobs, the film leans into an intimate, observational lens. By focusing on the routine interactions and operational environment of a transport facility, the project utilizes natural light and clean framing to document the daily contributions of female staff in the CPG and food and beverage sectors.
