PepsiCo showcases its latest electric semi-truck fleet in this commercial production directed by Toby Jacobs. The project highlights the operational integration of sustainable logistics, focusing on charging infrastructure, vehicle branding, and the driver experience.
The film utilizes a live-action technique to document modern commercial transport. Shot entirely in natural light, the sequence captures the fleet in clear daylight, emphasizing the clean aesthetic of the electric vehicles through close-up angles and fluid motion.
