PepsiCo: Blue Ridge Gatorade
Brand
Date
Apr 2026
Description
This sports campaign for PepsiCo centers on the competitive intensity of professional basketball. The project, produced by Toby Jacobs, captures live-action sequences featuring female athletes and coaches in team settings ranging from game play to press conferences. Utilizing vibrant lighting and fast-paced editing, the footage maintains a cinematic quality throughout the edit. The production leans into a clean, action-oriented aesthetic to document the energy and momentum of the sport.
Style
Horizontal, Action, Cinematic, Clean
Industries
Color
Mint
Jet Black
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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