PepsiCo
Blue Ridge Gatorade
Brand
ProjectBlue Ridge Gatorade
Date
Apr 2026
Description
PepsiCo’s Blue Ridge Gatorade campaign captures the intensity of professional basketball through a series of dynamic, live-action sequences. The footage highlights female athletes and coaching staff, centered on team interactions ranging from game-time action to press room huddles. Produced by Toby Jacobs, the project leans into cinematic framing and vibrant lighting to highlight the competitive atmosphere. Fast-paced editing defines the visual rhythm, maintaining an action-oriented tone throughout the presentation of the turquoise-clad team.
Style
Horizontal, Action, Cinematic, Clean
Industries
Basketball
Color
Mint
Jet Black
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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