Paddy Power
Paddy Power's irreverent sports and gambling commercial campaigns across film and TV
Featured Paddy Power projects
This week's top Paddy Power projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Paddy Power · Nobody Does Football Better Than US
Paddy Power channels the clash of global football cultures in this comedic commercial campaign, 'Nobody Does Football Better Than US.' The spot leans into the contrast between stateside sports spectacle and traditional British football fandom, utilizing high-energy editing and saturated lighting to bridge the two worlds. Featuring performances from Rob Lowe, Danny Dyer, and Peter Crouch, the live-action production oscillates between expansive stadium settings and local pub environments. The campaign was developed by BBH London.
Paddy Power · Chris Cottam
This Paddy Power commercial, directed by Chris Cottam, features actor Colm Meaney in a spot that blends observational framing with a comedic narrative. Filmed on a racecourse, the performance leans into a direct-to-camera approach against a backdrop of open fields and overcast skies. The production utilizes natural light and a clean cinematic aesthetic to ground the campaign's dialogue. Bodacious handled production duties for this live-action project.
Paddy Power · A Shirt's For Life
Paddy Power’s 'A Shirt’s For Life' campaign highlights the enduring connection between football fans and their team jerseys. The commercial moves through varied environments, from intimate living rooms and social pub settings to the scale of stadium stands, tracking the emotional engagement of supporters during match play. Developed by agency BBH London and directed by Outsider Editorial, the production utilizes a live-action technique to capture authentic fan reactions. The aesthetic leans into a cinematic visual language, shifting between warm indoor environments and the natural light of a match-day stadium.
Paddy Power · ‘A Shirt’s Not Just For Christmas, It’s For Life’
Paddy Power’s ‘A Shirt’s Not Just For Christmas, It’s For Life’ campaign explores the enduring connection between football fans and their club jerseys. Developed by BBH London, The Bourne Consultancy, and BBH London, the film depicts supporters across several decades, capturing the evolution of loyalty through moments in domestic settings and stadium environments. The commercial utilizes a live-action technique, blending warm interior lighting with stadium floodlights to establish a distinct atmosphere. By incorporating Super 8 and 16mm film textures, the visual narrative emphasizes the passage of time. Production and post-production duties were shared across Outsider Editorial, ELMNTL, and Black Sheep Studios, with sound design provided by String and Tins.
Paddy Power · Two Pence
Paddy Power’s 'Two Pence' is a live-action commercial spot that leans into a comedic, observational narrative set within an intimate restaurant. The film features a man engaged in an awkward dining encounter, captured with warm, cinematic lighting that grounds the scene in a realistic, atmospheric interior. The project was brought to life through the collective efforts of BBH London, who handled the creative direction, and production partners MindsEye. Post-production and VFX were managed by Electric Theatre Collective and ELMNTL, with sound design and audio work provided by GCRS and media support from EssenceMediacom.
Paddy Power · Awks
Paddy Power channels a familiar social tension in its latest sports and gaming commercial, titled Awks. The narrative unfolds within the intimate setting of a traditional pub, leaning into a cinematic aesthetic defined by warm interior lighting and classic wood-and-leather textures. Developed by BBH London, the spot captures a fleeting encounter between two patrons, utilizing a live-action technique to ground the interaction in realism. The production was managed by MindsEye, with post-production and VFX support provided by ELMNTL and Electric Theatre Collective, while GCRS oversaw the music and sound design.
Paddy Power · Wrong Name
Paddy Power presents a commercial spot for their Games division, capturing an intimate dialogue between two men set against the backdrop of a busy hospitality venue. The film leans into a documentary-style approach, utilizing natural light and a minimalist framing to keep the focus on the interaction between the subjects. Developed by agency BBH London with production handled by MindsEye, the spot maintains a candid tone within a restaurant setting. Post-production and VFX were managed by ELMNTL and Electric Theatre Collective, with sound design by GCRS to round out the project.
Paddy Power · Down It
Paddy Power’s 'Down It' campaign delivers a live-action commercial spot centered on a restaurant setting. The narrative unfolds through a sequence featuring a man and woman at a table, transitioning into the controlled environment of a professional kitchen. Led by agency BBH London with production by MindsEye, the project utilizes a warm, dimly lit visual aesthetic. Post-production and sound design were managed by ELMNTL, Electric Theatre Collective, and GCRS, while EssenceMediacom handled media efforts.
Paddy Power · Valentine's
Paddy Power channels a familiar romantic setting for its Valentine’s spot, centering on a couple’s dinner within a dimly lit restaurant. The commercial maintains a warm, intimate aesthetic through its live-action technique, focusing on the interplay between the diners and service staff. The project was developed by agency BBH London, with production handled by MindsEye. Post-production and VFX were managed by ELMNTL and Electric Theatre Collective, while sound design was provided by GCRS and media support by EssenceMediacom.
Paddy Power · Supersub
Paddy Power channels the intensity of match-day volatility in this campaign for Supersub. Through a series of vignettes, the narrative traverses pub environments, stadium substitution moments, and press conference settings to ground the brand's betting features in the visceral experience of football fandom. Developed by BBH London, the project relies on a high-contrast cinematic visual language. The commercial uses energetic editing and vibrant team colours to capture the shifting reactions of supporters as game-day outcomes hinge on player changes, utilising a live-action technique to drive its humorous tone.
Paddy Power · Europes Favourites
Paddy Power channels the excitement of international sport in this campaign titled Europes Favourites. The project navigates through a series of energetic vignettes, moving from a bustling pub beer garden adorned with national flags to the interior of an airplane and a lively poolside resort. The cinematography relies on warm outdoor lighting and a cinematic live-action technique to build a sense of high-energy camaraderie across various holiday and social settings. Developed by agency BBH London with production led by MindsEye, the commercial features a performance by Danny Dyer. The narrative flow is supported by polished post-production work from Electric Theatre Collective, Shift Post, and ELMNTL, complemented by sound design and music from String and Tins, Black Sheep Music, and Novello & Co.
Paddy Power · Password Idents
Paddy Power’s Password Idents project introduces a series of live-action commercial spots tailored for the gambling and gaming sector. The creative features a casual, conversational dynamic between two protagonists set against a high-contrast green and orange backdrop, reflecting the brand’s distinct visual identity. Developed in collaboration with agency BBH London and production house MindsEye, the idents lean into quick-witted interactions centered around digital gaming interfaces. Post-production and sound design were handled by ELMNTL to maintain a punchy, energetic pace across the broadcast spots.
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