Paddy Power: A Shirt is for Life
Brand
Date
Apr 2025
Description
Paddy Power’s 'A Shirt is for Life' is a commercial campaign that explores the deep-rooted loyalty of football supporters. The film spans several vignettes, moving from intimate domestic settings by a Christmas tree to the more public arenas of press conferences and match-day celebrations. Developed by Brothers & Sisters, the spot utilises live-action technique to capture the enduring connection between fans and their team jerseys. Production support was provided by Missing Link, with additional post-production and VFX expertise from ELMNTL and Rascal. The narrative is further shaped by sound design from ELMNTL and editorial work by Work Editorial.
Style
Horizontal, Commercial, Warm
Industries
Color
Forest Green
Pure White
Background
Living Room
Context
TVC / TV Commercial
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