Paddy Power: Awks
Brand
Date
Apr 2025
Description
Paddy Power channels a familiar social tension in its latest sports and gaming commercial, titled Awks. The narrative unfolds within the intimate setting of a traditional pub, leaning into a cinematic aesthetic defined by warm interior lighting and classic wood-and-leather textures. Developed by BBH London, the spot captures a fleeting encounter between two patrons, utilizing a live-action technique to ground the interaction in realism. The production was managed by MindsEye, with post-production and VFX support provided by ELMNTL and Electric Theatre Collective, while GCRS oversaw the music and sound design.
Style
Horizontal, Cinematic, Warm
Industries
Color
Chocolate
Pure White
Crimson
Background
Bar
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.