Paddy Power: Europes Favourites

Apr 2025

Paddy Power channels the excitement of international sport in this campaign titled Europes Favourites. The project navigates through a series of energetic vignettes, moving from a bustling pub beer garden adorned with national flags to the interior of an airplane and a lively poolside resort. The cinematography relies on warm outdoor lighting and a cinematic live-action technique to build a sense of high-energy camaraderie across various holiday and social settings. Developed by agency BBH London with production led by MindsEye, the commercial features a performance by Danny Dyer. The narrative flow is supported by polished post-production work from Electric Theatre Collective, Shift Post, and ELMNTL, complemented by sound design and music from String and Tins, Black Sheep Music, and Novello & Co.

Horizontal, Cinematic, Warm

TVC / TV Commercial