Pacifico
Featured Pacifico projects
This week's top Pacifico projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pacifico · Choose Yellow. Choose Pacifico
Pacifico explores the intersection of coastal leisure and active living in its latest commercial, Choose Yellow. Choose Pacifico. The project highlights a series of outdoor experiences, tracking sailing vessels on the open ocean and surfers navigating swells alongside scenes of coastal cycling and social gatherings. Produced by Easy Mondays and Rebolucion with agency support from Day One Agency, the piece utilizes a mix of drone footage and cinematic framing to establish its scale. The visual language leans into warm lighting and high-energy action, emphasizing a sense of outdoor freedom through live-action technique.
Pacifico · Choose Yellow :30
Pacifico explores themes of social connection and outdoor leisure in this :30 commercial spot, Choose Yellow. The narrative follows a group of friends as they traverse coastal landscapes, transitioning from cycling and sailing to gathering for drinks in an open-air setting. Directed through live-action technique, the project utilizes drone footage to capture the scale of the environment. The execution leans into a cinematic aesthetic, relying on warm color grading and energetic pacing to establish the tone.
Pacifico · Choose Yellow
Pacifico explores the connection between coastal living and active lifestyles in the 'Choose Yellow' brand video. The project channels an outdoor-focused narrative through live-action footage that captures a variety of Pacific settings. The film transitions between dynamic action, ranging from sailboat navigation and surfing to cycling along coastal routes. The visual approach leans into a warm color palette, utilizing a cinematic tone to document social moments and food and drink preparation, with original sound production provided by Heavy Duty Projects.
Pacifico · Choose Yellow. Choose Pacifico | Door
Pacifico explores social connection and shared moments in its latest campaign, 'Choose Yellow. Choose Pacifico | Door.' The film follows a spontaneous journey from a local convenience store to an immersive, high-energy party setting, highlighting the brand’s presence in everyday social rituals. Developed by Day One Agency, the production utilizes a warm, cinematic aesthetic to bridge the transition between quiet retail environments and vibrant nightlife. Production houses Easy Mondays and Rebolucion provided the logistical framework for the spot, while Cutters Studios managed post-production and VFX. Sound and music direction was led by the teams at Another Country and Heavy Duty Projects, enhancing the live-action technique.
Pacifico · Choose Yellow. Choose Pacifico | Living Yellow
The 'Choose Yellow. Choose Pacifico | Living Yellow' commercial showcases the brand's signature aesthetic within a hospitality environment. The spot centers on the pour, utilizing slow motion and saturated, warm tones to highlight the golden qualities of the liquid. Developed by Day One Agency, the production features a series of high-energy sequences that lean into fluid motion. Post-production and sound design were completed by Cutters Studios, Another Country, and Heavy Duty Projects to underscore the visual narrative.
Pacifico · Discovered (Director's Cut)
Pacifico’s 'Discovered (Director’s Cut)' film leans into a nostalgic, cinematic aesthetic to bridge the brand’s history with contemporary social scenes. The commercial channels a retro atmosphere through textured grainy film and period-appropriate styling, contrasting dimly lit bar interiors with bright, expansive footage of coastal cliffside surfing. Developed by Day One Agency with production by Six Twenty Six, the narrative uses a voiceover to recount a 1970s story set in Mexico. The project utilizes live-action techniques and analogue cinematography to anchor the beer brand within a vintage, observational tone.
Pacifico · Lifes Waiting
Pacifico presents 'Lifes Waiting,' a commercial campaign centered on coastal recreation and shared moments. The film captures a vibrant, high-energy sequence of friends engaging in outdoor activities, transitioning between local skateboarders and surfers hitting the waves. Produced by Reset with Labhouse Argentina providing production service, the work leans into a lifestyle aesthetic. The execution utilizes natural light and live-action techniques to emphasize a relaxed atmosphere and a sense of movement within the frame.
Pacifico · A Story to Tell
Pacifico showcases the tactile process of opening a beer in this latest commercial, A Story to Tell. Developed by Day One Agency with production from Day One Studios, the piece focuses on the immediate details of the product experience, from the pop of a cap to the pour of amber liquid. The film utilizes macro photography to highlight the condensation and bottle branding, set against warm natural light. The commercial maintains a crisp, live-action aesthetic that emphasizes the beverage's visual characteristics through tight framing.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
