Old Navy

Old Navy · 'Crazy Socks' 30

Old Navy presents its 'Crazy Socks' holiday commercial, a festive retail campaign centered on the brand's seasonal novelty offerings. The 30-second spot features young shoppers interacting with colorful displays of patterned, fuzzy socks within a bright, high-energy store environment. The production utilizes live-action technique to capture a lighthearted atmosphere, blending rhythmic visual cuts of retail racks with playful holiday-themed characters. The commercial emphasizes a celebratory winter aesthetic, underscored by audio production from Swell Sound.

Old Navy · $6 Sandals

Old Navy launches a high-energy campaign for its seasonal $6 sandals collection, utilizing vibrant 2D animation to highlight a wide range of flip-flops and strappy footwear. The spot leans into a graphic aesthetic, featuring playful illustrations and abstract shapes that shift across pastel-toned backgrounds. The project incorporates fluid motion graphics to showcase various styles, underscored by custom sound design from the team at Swell Sound. The commercial maintains a consistent visual pace, focusing on the product variety through dynamic transitions and bold primary colors.

Old Navy · Most Wanted Denim

Old Navy presents 'Most Wanted Denim,' a commercial spot featuring rapper Cardi B. The film channels a humorous, behind-the-scenes aesthetic, capturing the talent as she interacts with the production crew regarding the logistics of a car-focused shoot. Utilizing live-action technique alongside green screen and chroma key compositing, the commercial blends studio sets with desert backdrop plates to showcase the denim collection. The production highlights the range through playful staging and active dialogue, set against the backdrop of a vintage convertible.

Old Navy · Holiday 2024 Ad Campaign

Old Navy leans into the exuberance of the season with its Holiday 2024 ad campaign, a vibrant celebration of togetherness that feels both approachable and undeniably festive. By anchoring the narrative in a brightly lit, pink-walled living room, the campaign trades traditional seasonal gloom for a high-energy, candy-colored aesthetic that radiates warmth. The imagery, which utilizes a wide-angle perspective to emphasize a sense of inclusive community, features Jennifer Hudson as the central figure, effortlessly elevating the high street fashion brand's accessible holiday staples. Under the sharp creative direction of Zac Posen, the campaign successfully balances the polished look of commercial fashion with the candid, joyful spirit of a real-life gathering. The set design by Gideon Ponte acts as the perfect canvas for this lively assembly, while the inclusion of eclectic talent—from a playful Airedale Terrier in a plaid sweater to a diverse ensemble cast—infuses the work with a genuine sense of spontaneity. Executed with a professional live-action technique, the project avoids the stiff artifice common in retail marketing, favoring a lifestyle-forward approach that highlights the texture of velvet and metallic textiles against a backdrop of classic holiday ornaments and garlands. The result is a cohesive, high-energy editorial statement that captures the core appeal of the brand while inviting the audience into a curated, festive moment of belonging.

Old Navy · Back To School

Old Navy · It's Finally Nice Outside

Old Navy · Summering! with Tracee Ellis Ross and Yara Shahidi

Old Navy · Once More '94

Old Navy · Cozy

Old Navy, Love Actually · Jingle Jammies

Old Navy · Denim Fits Campaign

The Old Navy Denim Fits campaign presents a vibrant, high-energy take on classic denim apparel. Centered around a monochromatic cobalt blue environment, the imagery utilizes cascading satin drapery and circular platforms to create a theatrical, studio-based stage for a series of tailored looks. The aesthetic leans into a playful, commercial visual language, incorporating bold graphic props that punctuate the clean, saturated composition. Captured by photographer Philippe Jarrigeon under the creative direction of Jason Duzansky, the project highlights the versatility of Old Navy’s denim silhouettes. The styling, led by Elissa Santisi with contributions from Zac Posen, emphasizes crisp contrasts between white tops and diverse denim washes, rounded out by precise grooming from hair stylist Lucas Wilson and makeup artist Aaron de Mey. Set designer Jack Flanagan completes the technical execution, framing models Grace Elizabeth and River Viiperi within a polished, vibrant studio atmosphere that prioritizes color theory and structural composition.

Old Navy · Old Navy Denim 2025 Campaign

Old Navy presents its 2025 denim collection through a studio-led campaign that emphasizes versatility in casual wear. Creative director Jason Duzansky oversees the project, which highlights a modern take on high street fashion staples through a clean, commercial lens. The series features photography by Philippe Jarrigeon, showcasing the collection’s focus on indigo denim paired with patterned knitwear. The visuals utilize a white seamless backdrop and soft lighting to maintain a consistent aesthetic across the project. Styling by Elissa Santisi coordinates the layered silhouettes, complemented by hair styling from Lucas Wilson and makeup by Aaron de Mey. Set design by Jack Flanagan rounds out the production, which stars Grace Elizabeth, Laura Reyes, River Viiperi, and Tess McMillan.