Old Navy
Featured Old Navy projects
This week's top Old Navy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Old Navy · Most Wanted Denim
Old Navy presents 'Most Wanted Denim,' a commercial spot featuring rapper Cardi B. The film channels a humorous, behind-the-scenes aesthetic, capturing the talent as she interacts with the production crew regarding the logistics of a car-focused shoot. Utilizing live-action technique alongside green screen and chroma key compositing, the commercial blends studio sets with desert backdrop plates to showcase the denim collection. The production highlights the range through playful staging and active dialogue, set against the backdrop of a vintage convertible.
Old Navy · 'Crazy Socks' 30
Old Navy presents its 'Crazy Socks' holiday commercial, a festive retail campaign centered on the brand's seasonal novelty offerings. The 30-second spot features young shoppers interacting with colorful displays of patterned, fuzzy socks within a bright, high-energy store environment. The production utilizes live-action technique to capture a lighthearted atmosphere, blending rhythmic visual cuts of retail racks with playful holiday-themed characters. The commercial emphasizes a celebratory winter aesthetic, underscored by audio production from Swell Sound.
Old Navy · $6 Sandals
Old Navy launches a high-energy campaign for its seasonal $6 sandals collection, utilizing vibrant 2D animation to highlight a wide range of flip-flops and strappy footwear. The spot leans into a graphic aesthetic, featuring playful illustrations and abstract shapes that shift across pastel-toned backgrounds. The project incorporates fluid motion graphics to showcase various styles, underscored by custom sound design from the team at Swell Sound. The commercial maintains a consistent visual pace, focusing on the product variety through dynamic transitions and bold primary colors.
Project Old Navy · Holiday 2024 Ad Campaign
Old Navy leans into the exuberance of the season with its Holiday 2024 ad campaign, a vibrant celebration of togetherness that feels both approachable and undeniably festive. By anchoring the narrative in a brightly lit, pink-walled living room, the campaign trades traditional seasonal gloom for a high-energy, candy-colored aesthetic that radiates warmth. The imagery, which utilizes a wide-angle perspective to emphasize a sense of inclusive community, features Jennifer Hudson as the central figure, effortlessly elevating the high street fashion brand's accessible holiday staples. Under the sharp creative direction of Zac Posen, the campaign successfully balances the polished look of commercial fashion with the candid, joyful spirit of a real-life gathering. The set design by Gideon Ponte acts as the perfect canvas for this lively assembly, while the inclusion of eclectic talent—from a playful Airedale Terrier in a plaid sweater to a diverse ensemble cast—infuses the work with a genuine sense of spontaneity. Executed with a professional live-action technique, the project avoids the stiff artifice common in retail marketing, favoring a lifestyle-forward approach that highlights the texture of velvet and metallic textiles against a backdrop of classic holiday ornaments and garlands. The result is a cohesive, high-energy editorial statement that captures the core appeal of the brand while inviting the audience into a curated, festive moment of belonging.
Old Navy · Back To School
Old Navy's Back To School commercial leans into a high-energy, vibrant aesthetic to showcase the brand's latest youthful apparel collection. Set within a library, the live-action production features a group of children engaged in choreographed dance sequences across the shelves and classroom spaces. The film utilizes bright lighting and a playful approach to highlight the apparel in motion. Agency Chandelier led the creative direction for the campaign, while MAS-Music and Strategy oversaw the music and sound design.
Old Navy · It's Finally Nice Outside
Old Navy presents 'It's Finally Nice Outside,' a commercial film that highlights the brand's latest seasonal apparel in a bustling urban environment. Directed through a live-action technique, the film focuses on a subject moving through a sunlit streetscape, emphasizing the transition into warmer weather. The production was helmed by The Martin Agency and JOJX, with post-production and VFX provided by Method and Company 3 LA. Rock Paper Scissors managed the edit, while Eleven Sound oversaw the music and sound design to complete the horizontal commercial campaign.
Old Navy · Summering! with Tracee Ellis Ross and Yara Shahidi
Old Navy's latest fashion campaign, Summering!, captures an upbeat seasonal mood through a vibrant, high-energy commercial featuring Tracee Ellis Ross and Yara Shahidi. The project leans into a clean, live-action technique, setting the choreography against the backdrop of a mid-century modern home bathed in natural light. Developed in collaboration with The Martin Agency and produced by Partizan USA, the spot highlights a palette of bold primary colors. Post-production and VFX were managed by a distributed team across Method Studios Los Angeles, Company 3 Los Angeles, and Company 3 New York, with sound design and music curation handled by Music Premiere Group and Sonic Union.
Old Navy · Once More '94
Old Navy revisits 90s style in the Once More '94 campaign, a commercial project documenting a transit journey through a retro lens. The video features a diverse ensemble of commuters styled in era-appropriate staples, from striped rugby shirts to bucket hats and casual knits. Produced by Easy Mondays, the film leans into a nostalgic atmosphere. The execution utilizes live-action technique to bridge well-lit interior subway scenes with the cooler, blue-hued glow of transit tunnels, incorporating a grainy visual texture to ground the observational pacing.
Old Navy · Cozy
Old Navy presents 'Cozy,' a high-energy holiday commercial that captures the spirit of the season through a dynamic fusion of live-action footage and motion graphics. The campaign spotlights a diverse cast styled in winter apparel, including fleeces, sweaters, and accessories. The aesthetic leans into a vibrant, saturated color palette, utilizing collage-style framing and split screens to create an engaging visual rhythm. The production incorporates festive motifs, such as plaid patterns and ornaments, set against animated backgrounds. Execution was handled by the team at Outsider Editorial, resulting in a fast-paced vertical format designed for digital audiences.
Old Navy, Love Actually · Jingle Jammies
Old Navy presents Jingle Jammies, a holiday video campaign that highlights the brand's seasonal sleepwear collection. The production centers on a vibrant cast across various ages, showcasing festive pyjamas and apparel through high-energy sequences. The project leans into a playful visual language, employing bold pop-art colour palettes alongside dynamic split-screen layouts. Animated graphic elements are layered against saturated pink, red, and turquoise backdrops to maintain a consistent, upbeat rhythm throughout the commercial. The work was developed with creative input from The Martin Agency, with licensing managed by Born Licensing.
Project Old Navy · Denim Fits Campaign
The Old Navy Denim Fits campaign presents a vibrant, high-energy take on classic denim apparel. Centered around a monochromatic cobalt blue environment, the imagery utilizes cascading satin drapery and circular platforms to create a theatrical, studio-based stage for a series of tailored looks. The aesthetic leans into a playful, commercial visual language, incorporating bold graphic props that punctuate the clean, saturated composition. Captured by photographer Philippe Jarrigeon under the creative direction of Jason Duzansky, the project highlights the versatility of Old Navy’s denim silhouettes. The styling, led by Elissa Santisi with contributions from Zac Posen, emphasizes crisp contrasts between white tops and diverse denim washes, rounded out by precise grooming from hair stylist Lucas Wilson and makeup artist Aaron de Mey. Set designer Jack Flanagan completes the technical execution, framing models Grace Elizabeth and River Viiperi within a polished, vibrant studio atmosphere that prioritizes color theory and structural composition.
Project Old Navy · Old Navy Denim 2025 Campaign
Old Navy presents its 2025 denim collection through a studio-led campaign that emphasizes versatility in casual wear. Creative director Jason Duzansky oversees the project, which highlights a modern take on high street fashion staples through a clean, commercial lens. The series features photography by Philippe Jarrigeon, showcasing the collection’s focus on indigo denim paired with patterned knitwear. The visuals utilize a white seamless backdrop and soft lighting to maintain a consistent aesthetic across the project. Styling by Elissa Santisi coordinates the layered silhouettes, complemented by hair styling from Lucas Wilson and makeup by Aaron de Mey. Set design by Jack Flanagan rounds out the production, which stars Grace Elizabeth, Laura Reyes, River Viiperi, and Tess McMillan.
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