Old Navy: Denim Fits Campaign

Sep 2025

The Old Navy Denim Fits campaign presents a vibrant, high-energy take on classic denim apparel. Centered around a monochromatic cobalt blue environment, the imagery utilizes cascading satin drapery and circular platforms to create a theatrical, studio-based stage for a series of tailored looks. The aesthetic leans into a playful, commercial visual language, incorporating bold graphic props that punctuate the clean, saturated composition. Captured by photographer Philippe Jarrigeon under the creative direction of Jason Duzansky, the project highlights the versatility of Old Navy’s denim silhouettes. The styling, led by Elissa Santisi with contributions from Zac Posen, emphasizes crisp contrasts between white tops and diverse denim washes, rounded out by precise grooming from hair stylist Lucas Wilson and makeup artist Aaron de Mey. Set designer Jack Flanagan completes the technical execution, framing models Grace Elizabeth and River Viiperi within a polished, vibrant studio atmosphere that prioritizes color theory and structural composition.

Lifestyle