Old Navy

Sep 2025

Old Navy’s Denim Fits campaign leans into a bold, monochromatic aesthetic to spotlight its latest collection of classic and wide-leg denim. Centered around a series of vibrant cobalt blue studio sets, the imagery features cascading satin curtains and minimalist circular pedestals that create a high-contrast backdrop for the tailored apparel. The project was captured by photographer Philippe Jarrigeon under the creative direction of Jason Duzansky. The visual language emphasizes saturated primary colors and playful graphic props—such as oversized speech bubbles—to inject personality into the polished commercial portraits. Models Grace Elizabeth and River Viiperi showcase the collection’s versatility through clean, minimalist styling. Fashion editor and stylist Elissa Santisi leads the sartorial direction, with additional contributions from designer Zac Posen. The production team is rounded out by hair stylist Lucas Wilson, makeup artist Aaron de Mey, and set designer Jack Flanagan, who collectively maintain a polished, high-energy tone throughout the series.

Lifestyle