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Old Navy: Summering! with Tracee Ellis Ross and Yara Shahidi

Date

May 2024

Description

Old Navy's latest fashion campaign, Summering!, captures an upbeat seasonal mood through a vibrant, high-energy commercial featuring Tracee Ellis Ross and Yara Shahidi. The project leans into a clean, live-action technique, setting the choreography against the backdrop of a mid-century modern home bathed in natural light. Developed in collaboration with The Martin Agency and produced by Partizan USA, the spot highlights a palette of bold primary colors. Post-production and VFX were managed by a distributed team across Method Studios Los Angeles, Company 3 Los Angeles, and Company 3 New York, with sound design and music curation handled by Music Premiere Group and Sonic Union.

Style

Horizontal, Commercial, Action, Warm, Clean

Color
Royal Blue
Crimson
Pure White
Background

Living Room

Context

TVC / TV Commercial

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