Old Navy's Back To School commercial leans into a high-energy, vibrant aesthetic to showcase the brand's latest youthful apparel collection. Set within a library, the live-action production features a group of children engaged in choreographed dance sequences across the shelves and classroom spaces.
The film utilizes bright lighting and a playful approach to highlight the apparel in motion. Agency Chandelier led the creative direction for the campaign, while MAS-Music and Strategy oversaw the music and sound design.
