Old El Paso
Featured Old El Paso projects
This week's top Old El Paso projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Old El Paso · Taco Totality - Two Dates Collide
Old El Paso presents Taco Totality – Two Dates Collide, a campaign spot featuring Randy Havens as a taco expert. Set within a science laboratory, the narrative leans into a clean, educational aesthetic through a mock-scientific lens. The commercial utilizes live-action techniques and polished commercial lighting to highlight the brand's product packaging. Production for the project was provided by World War Seven, with sound and music design handled by Overcoast.
Old El Paso · Taco Totality - Safety Lesson
Old El Paso presents a humorous instructional spot titled Taco Totality – Safety Lesson. Featuring actor Randy Havens, the campaign leans into observational comedy, with Havens delivering a science-themed breakdown of a rare celestial event while dressed in a lab coat accented by western fringe and taco-shaped details. The setting pairs traditional laboratory aesthetics—complete with whiteboards and diagrams—with eccentric, brand-forward props including a red telescope and slide projections. The commercial utilises a live-action technique with bright, clean studio lighting to maintain a polished, cinematic look throughout the sequence. Production for the spot was handled by World War Seven, with music and sound design provided by Overcoast.
Old El Paso · Taco Totality - Path O' Totality
Old El Paso presents the Taco Totality campaign, a commercial spot centering on the 2026 celestial event. Actor Randy Havens stars as an enthusiastic presenter mapping out the path of totality, humorously aligning the occasion with a taco-centric celebration. The production, handled by World War Seven and Mondial, utilizes a classroom-inspired set filled with scientific equations. The visual execution leans into polished live-action techniques, characterized by sharp indoor lighting that highlights the intricate details of the star-adorned western costume and the product in hand. Overcoast provided the music and sound design for the project.
Old El Paso · Taco Totality - Test Tube
Old El Paso presents Taco Totality, a campaign that blends laboratory aesthetics with culinary promotion. Directed through World War Seven, the commercial features a character executing experiments in a science-themed setting, complete with test tubes, celestial motifs, and a telescope. The live-action technique frames the brand's event within a cosmic backdrop, transitioning from the experimental set to promotional graphics. Sound and music design for the spot were handled by Overcoast, while production duties were managed by World War Seven.
Old El Paso · Birthday
Old El Paso brings a festive energy to the backyard with its latest commercial, 'Birthday.' The spot centres on a group of friends and family sharing a meal, highlighting the communal nature of the brand's hard-shell tacos and sides. Captured in warm natural daylight, the production features a lively outdoor setting focused on the simple mechanics of a shared birthday celebration. The commercial was developed by agency EP+Co with production handled by Splendors, utilising a live-action technique to ground the narrative in an authentic group experience.
Old El Paso · Game Night
Old El Paso brings a lively atmosphere to the home environment in their latest commercial project, 'Game Night'. The film captures a domestic gathering centered around the preparation and sharing of taco meals, highlighting the brand’s range of products within a kitchen and dining setting. Produced by Splendors with creative direction from EP+Co, the work leans into a convivial aesthetic defined by warm interior lighting and live-action technique. The narrative highlights the casual interaction between friends as they assemble their meal, focusing on the product integration within an everyday social context.
Old El Paso · Best Night
Old El Paso brings a lively energy to the dinner table in this commercial spot for the Best Night project. The campaign highlights a festive family mealtime, centering on a dining scene brought to life with a playful mascot costume and shared moments. Produced by Splendors with creative support from agency EP+Co, the live-action project leans into a warm and clean aesthetic. By utilizing natural light to capture the domestic setting, the film emphasizes the brand's role in communal family dining.
Old El Paso · Football
Old El Paso brings game day to life in this commercial campaign, capturing the festive energy of football season through a series of comedic vignettes. The project, produced by Splendors, highlights the brand’s seasoning range within the familiar environments of outdoor patio grills and indoor living room watch parties. With creative work from agency EP+Co, the spot utilizes fast-paced editing and live-action techniques to emphasize the casual atmosphere of the occasion. The aesthetic is defined by bright interior lighting and the consistent presence of the brand’s vibrant red and yellow packaging throughout the action.
Old El Paso · Castin’ the Cowboy
Old El Paso presents the 'Castin’ the Cowboy' campaign, a promotional feature that brings the brand into a professional recording studio setting. The project centres on a direct address from musician Keith Urban, who introduces the search for a new character, Elroy, to represent the food and beverage brand. Produced by Edelman US, the spot utilises live-action technique and warm, ambient lighting to establish its aesthetic. The editorial focus remains on the casting announcement, incorporating dynamic graphic overlays and a vertical format to engage viewers.
Old El Paso · Load it High :15s
Old El Paso presents the :15s commercial spot titled Load It High. Developed in partnership with The Martin Agency and produced by Park Pictures US, the campaign leans into a stylized aesthetic to showcase the brand's taco kits. The film features a western-themed visual narrative, utilizing live-action technique to present the product against a desert backdrop. With saturated color grading and warm tones, the spot highlights precise food styling and packaging. Post-production and VFX were managed by Artjail and Rare Medium, while sound and music composition were handled by Overcoast Studios and Marmoset.
Old El Paso · Juggling Chaos - Bold Nacho
Old El Paso presents a humorous commercial campaign titled Juggling Chaos - Bold Nacho. Directed by Park Pictures US and developed by The Martin Agency, the film leans into a stylized Western theme, featuring a musician on horseback within a saturated desert landscape. Technical execution blends live-action technique with visual effects to showcase the product line. The production features post-production support from Rare Medium and Artjail, with an original score provided by Overcoast Studios and Marmoset.
Old El Paso · Bye Bye Bland - Carb Advantage
Old El Paso presents a new commercial spot as part of the 'Bye Bye Bland' campaign, highlighting their Carb Advantage product line. The film leans into vibrant character-led storytelling, featuring a western-themed protagonist in a yellow cowboy ensemble against a desert backdrop. Utilizing live-action technique, the production captures the scene in warm natural light during golden hour. The commercial was developed by The Martin Agency, with production handled by Park Pictures US and post-production duties shared by Artjail and Rare Medium.
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