Norfolk County Council

Norfolk County Council · Safer Sleep

Norfolk County Council's Safer Sleep campaign is a public awareness initiative produced by AdSmart from Sky. The project documents domestic and outdoor family routines, moving between daytime park sequences and intimate, dimly lit bedroom settings. The narrative centers on family life, utilizing a documentary-style approach to depict parenting moments. The cinematography prioritizes natural lighting for daytime outdoor scenes, transitioning to soft ambient illumination in domestic spaces to ground the piece in a live-action technique.

Norfolk County Council · Adoption

Norfolk County Council's Adoption campaign is a narrative-driven video advertisement designed to raise public awareness. Through a series of intimate domestic vignettes, the film follows a young girl and her adoptive parents as they navigate everyday moments. The project employs a live-action technique, utilizing cinematic pacing to explore the emotional evolution of their relationships. By prioritizing natural light and desaturated tones, the visual treatment creates a grounded atmosphere, highlighting the connection between the family members during both quiet mealtimes and outdoor play. The campaign was developed by AdSmart from Sky.

Norfolk County Council · Fostering

Norfolk County Council's 'Fostering' campaign leans into a warm, inviting visual language to encourage prospective carers to join their foster network. The film utilizes motion graphics to build a narrative centered on the inclusivity of the fostering process, highlighting professional backgrounds like teaching and childcare through animated character vignettes. Crafted by AdSmart from Sky, the creative execution relies on a vibrant palette of purple and yellow concentric heart graphics. These elements, paired with clean typography, guide the viewer through messaging about opening one's home to children in need, relying on a consistent animation style to maintain engagement throughout the commercial.

Norfolk County Council · Fostering

Norfolk County Council's public awareness initiative for fostering uses motion graphics to highlight the diverse support needs within the foster care system. By focusing on scenarios involving older children, sibling groups, and enhanced care, the creative execution leans into illustrated scenes to communicate the realities of the foster process. The project, produced by AdSmart from Sky, utilises vibrant colour palettes and dynamic typography to maintain visual engagement across the animated sequence. The motion graphics approach allows for clear, accessible storytelling that frames the requirements for potential foster carers through a series of structured illustrative motifs.

Norfolk County Council · Safer Sleep

Norfolk County Council · Waste Management

Norfolk County Council · Chances

Norfolk County Council · Chamces Jobs Project

Norfolk County Council · Apprenticeships

Norfolk County Council · Social Work Recruitment

Norfolk County Council · Apprenticeships

Norfolk County Council · Care Recruitment 2025