Norfolk County Council: Fostering

Feb 2025

Norfolk County Council's public awareness initiative for fostering uses motion graphics to highlight the diverse support needs within the foster care system. By focusing on scenarios involving older children, sibling groups, and enhanced care, the creative execution leans into illustrated scenes to communicate the realities of the foster process. The project, produced by AdSmart from Sky, utilises vibrant colour palettes and dynamic typography to maintain visual engagement across the animated sequence. The motion graphics approach allows for clear, accessible storytelling that frames the requirements for potential foster carers through a series of structured illustrative motifs.

Horizontal, Commercial

Animation, Motion Graphics

Brand Film / Corporate Video