Norfolk County Council

Feb 2025

Norfolk County Council introduces a new public awareness initiative centered on the recruitment of foster carers. Developed in collaboration with AdSmart from Sky, the campaign uses motion graphics to highlight the diverse requirements of the local foster care system, specifically focusing on the needs of older children and sibling groups. The creative execution leans into a vibrant aesthetic, using a combination of illustrated scenes and dynamic typography to communicate the qualities necessary for fostering. By integrating clean lines and a clear visual language, the animation outlines the core requirements for potential applicants within the non-profit sector.

Horizontal, Commercial

Animation, Motion Graphics

Public Awareness

Brand Film / Corporate Video