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Norfolk County Council: Fostering

Brand
Norfolk County Council
Date

Feb 2025

Description

Norfolk County Council's 'Fostering' campaign leans into a warm, inviting visual language to encourage prospective carers to join their foster network. The film utilizes motion graphics to build a narrative centered on the inclusivity of the fostering process, highlighting professional backgrounds like teaching and childcare through animated character vignettes. Crafted by AdSmart from Sky, the creative execution relies on a vibrant palette of purple and yellow concentric heart graphics. These elements, paired with clean typography, guide the viewer through messaging about opening one's home to children in need, relying on a consistent animation style to maintain engagement throughout the commercial.

Style

Horizontal, Commercial, Warm

Techniques

Animation, Motion Graphics

Industries
Public Awareness
Background

Solid Colour

Context

Brand Film / Corporate Video

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