Norfolk County Council
Adoption
ProjectAdoption
Date
Feb 2025
Description
Norfolk County Council details the foster-to-adoption journey in this campaign, focusing on the development of personal bonds and the everyday reality of a family unit. The film leans into a cinematic aesthetic, utilizing natural light and desaturated tones to frame domestic scenes. Produced by AdSmart from Sky, the live-action production captures moments ranging from indoor play to time spent outdoors, maintaining a focus on the shared experiences between parent and child.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Public Awareness
Context
TVC / TV Commercial
Associated creatives
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