Norfolk County Council
Safer Sleep
ProjectSafer Sleep
Date
Jan 2025
Description
Norfolk County Council's Safer Sleep initiative is a public awareness campaign produced by AdSmart from Sky. The project captures domestic and outdoor scenes, moving between daytime family activities in a park and quiet moments within the home. The cinematography emphasizes a documentary approach, utilizing natural lighting for exterior sequences and soft ambient illumination to render indoor environments. Central to the visual narrative is the recurring presence of a teddy bear, which anchors the progression through various family routines and residential settings.
Style
Documentary, Horizontal, Cinematic
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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