Norfolk County Council: Safer Sleep
Date
Jan 2025
Description
Norfolk County Council's Safer Sleep campaign is a public awareness initiative produced by AdSmart from Sky. The project documents domestic and outdoor family routines, moving between daytime park sequences and intimate, dimly lit bedroom settings. The narrative centers on family life, utilizing a documentary-style approach to depict parenting moments. The cinematography prioritizes natural lighting for daytime outdoor scenes, transitioning to soft ambient illumination in domestic spaces to ground the piece in a live-action technique.
Style
Documentary, Horizontal, Cinematic
Industries
Context
Brand Film / Corporate Video
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