New York Lottery: Can You Image? Gas Station
Brand
Date
Jun 2026
Description
The New York Lottery launches its 'Can You Image?' series with this spot set in a convenience store. The narrative explores the daydreams of a store clerk and customers as they envision life after a win, transitioning through sequences of tropical escapes and surreal indoor adventures. Produced by Biscuit Filmworks and agency McCann New York, the commercial utilizes a cinematic live-action technique to bridge the gap between mundane reality and heightened fantasy. The visuals are enhanced by extensive VFX work from Untold Studios, while the soundscape is developed through a collaboration between Heard City and Singing Serpent.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Background
Retail Store
Context
TVC / TV Commercial
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