New York Lottery
Can You Image? Gas Station
Brand
ProjectCan You Image? Gas Station
Date
Jun 2026
Description
The New York Lottery launches its 'Can You Image?' series with this spot set in a convenience store. The narrative explores the daydreams of a store clerk and customers as they envision life after a win, transitioning through sequences of tropical escapes and surreal indoor adventures. Produced by Biscuit Filmworks and agency McCann New York, the commercial utilizes a cinematic live-action technique to bridge the gap between mundane reality and heightened fantasy. The visuals are enhanced by extensive VFX work from Untold Studios, while the soundscape is developed through a collaboration between Heard City and Singing Serpent.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Banking
Background
Retail Store
Context
TVC / TV Commercial
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