New York Lottery: “Bonus X Office Project – January” :30
Brand
Date
Jan 2025
Description
The New York Lottery presents 'Bonus X Office Project,' a :30 commercial spot that follows a workplace interaction between two colleagues centered around a scratch-off ticket. Set within a standard open-plan office environment, the narrative pivots to reveal a makeshift time machine constructed from wires and electronic components, driving the project’s comedic tone. Produced by McCann New York, the spot utilizes live-action technique and clean, commercial lighting to establish its humorous premise. The cinematography maintains a crisp aesthetic to highlight the exchange between the coworkers within the office setting.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Medium Grey
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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