New York Lottery
Can You Imagine
Brand
ProjectCan You Imagine
Date
Jun 2026
Description
The New York Lottery's 'Can You Imagine' campaign introduces a series of comedic vignettes centered on the anticipation of winning. Produced by Biscuit Filmworks, the project shifts from the mundane setting of a convenience store into high-concept environments, including a tropical beach and the cabin of a private jet. Technical execution relies on clean live-action techniques, with Untold Studios providing the VFX and post-production to bridge the gap between reality and fantasy. Sound design and original music for the spots were handled by Heard City, complementing the humorous tone of the performances.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Gambling
Color
Navy
Jet Black
Beige
Background
Retail Store
Context
TVC / TV Commercial
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