New York Lottery: Can You Imagine

Brand

Date

Jun 2026

Description

The New York Lottery's 'Can You Imagine' campaign introduces a series of comedic scenarios, tracking the transition from mundane retail environments to elaborate, fantastical settings. The production, executed by Biscuit Filmworks, anchors the narrative in a convenience store before expanding into stylized tropical and aviation sequences. Technically, the project relies on live-action technique contrasted with high-fidelity VFX to facilitate the jump between the real world and imaginative daydreams. Post-production and VFX were managed by Untold Studios, while the atmospheric sound design and musical score were composed by Heard City to maintain a cinematic tone.

Style

Humorous, Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Gambling

Color

Navy

Jet Black

Beige

Background

Retail Store