New York Lottery
Can You Image? Bodega
Brand
ProjectCan You Image? Bodega
Date
Jun 2026
Description
New York Lottery explores the power of daydreaming in this commercial spot, 'Can You Imagine? Bodega.' The film follows a young woman navigating a corner store, using dynamic camera movements to capture the familiar environment of lottery tickets, neon signage, and local retail aisles. Developed by McCann New York, the project leans into a cinematic aesthetic through live-action technique and precise framing. Production was handled by Biscuit Filmworks, with post-production and visual effects provided by Untold Studios. The soundscape and music were crafted by Heard City and Singing Serpent.
Style
Horizontal, Commercial, Cinematic
Industries
Banking
Color
Camel
Jet Black
Cream
Background
Retail Store
Context
TVC / TV Commercial
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