New York Lottery explores the power of daydreaming in this commercial spot, 'Can You Imagine? Bodega.' The film follows a young woman navigating a corner store, using dynamic camera movements to capture the familiar environment of lottery tickets, neon signage, and local retail aisles.
Developed by McCann New York, the project leans into a cinematic aesthetic through live-action technique and precise framing. Production was handled by Biscuit Filmworks, with post-production and visual effects provided by Untold Studios. The soundscape and music were crafted by Heard City and Singing Serpent.
