New York Lottery
One Dream
Brand
ProjectOne Dream
Date
Jun 2026
Description
The New York Lottery’s One Dream campaign presents a nocturnal vision of the city, utilizing live-action technique to capture the movement of urban life after dark. The piece features aerial perspectives of illuminated skyscrapers alongside street-level shots of glowing storefront signage and bustling crowds. Developed by McCann New York, the spot leans into a cinematic aesthetic, defined by warm tones and high-contrast night lighting. UM Worldwide managed the media planning for the release, which integrates bold, static promotional overlays across the footage.
Style
Vertical, Cinematic, Warm
Industries
Streaming Platforms
Color
Jet Black
Royal Blue
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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