Mountain Dew
Mountain Dew's high-energy beverage commercials and irreverent global campaigns
Featured Mountain Dew projects
This week's top Mountain Dew projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Mountain Dew · Do The Dew
Mountain Dew's latest campaign, Do The Dew, balances domestic comedy with high-energy promotional pacing. The spot captures relatable parenting moments featuring an Asian father and child within a home environment, creating a grounded narrative before shifting into stylized product reveals. Crafted by VaynerMedia Australia, the film uses a vibrant colour palette and deliberate pacing to bridge the gap between human-centric storytelling and brand-focused messaging. The production by Entropico Sydney leans into a clean, commercial aesthetic that leverages live-action techniques, slow motion, and dynamic editing to maintain a consistent rhythm throughout.
Mountain Dew · Drew Drip Portrait 30"
Mountain Dew presents the 30-second campaign spot 'Drew Drip Portrait,' a series of outdoor portraits exploring the intersection of streetwear and rugged environments. The creative, helmed by VaynerMedia Australia, features individuals styled in high-visibility green apparel, positioning the brand within a modern, urban-meets-wilderness aesthetic. Produced by Archetype, the film utilizes live-action technique to move between close-up textural details of utility wear and wide, cinematic landscape shots. The visual language relies on natural light, contrasting desaturated, moody earth tones against the brand’s signature vibrant green highlights.
Mountain Dew · Your Soul Needs Dew
Mountain Dew’s latest campaign, Your Soul Needs Dew, leans into a surreal, cinematic tone through a series of unexpected encounters in mundane settings. The narrative unfolds across a corporate office, a moody rain-swept diner, and a neon-lit alleyway, where characters experience otherworldly reflections and sightings. The project utilizes a blend of atmospheric lighting and intricate visual effects to maintain its mysterious aesthetic. Execution was led by agency and creative partners TBWA Chiat Day NY, with production by Biscuit Filmworks and VFX work from JAMM Visual.
Mountain Dew · Kiss From A Lime ft. SEAL, Becky G, The Mountain Dude | Official Song of Mountain Dew Baja Blast - Super Bowl
Mountain Dew leans into its tropical profile for this Super Bowl commercial, transitioning from a quiet domestic setting into a high-energy adventure. The spot captures the Baja Blast experience by moving from a home kitchen to a fast-paced boat ride through coastal waters, anchored by a vibrant, lime-centric visual aesthetic. The project was created by Goodby Silverstein & Partners. The execution combines live-action technique with saturated, cinematic visuals to emphasize the beverage's bold identity and refreshing theme.
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