Mimco
Featured Mimco projects
This week's top Mimco projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mimco · June Aug Sept Tactical
The June Aug Sept Tactical campaign for Mimco highlights the brand's seasonal collection of accessories through a series of fashion and still-life portraiture. Photographed by Diego Lorenzo Jose, the project presents a clean aesthetic that transitions between polished studio environments and minimalist industrial backdrops. Featuring hair styling by Michelle Mcquillan and makeup by Kellie Stratton, the visuals explore a range of textures, from chunky gold hardware and pearl detailing to structured leather and woven jacquards. The work employs varied lighting techniques, alternating between soft directional studio setups, crisp natural daylight, and high-contrast flash, to define the silhouettes of the bags and jewelry pieces.
Project Mimco · May-June 24 Campaign
Mimco’s May-June 24 campaign highlights the brand’s latest collection of bags and accessories through a series of editorial images. The photography, led by Simon Lekias, leans into a polished aesthetic that balances glossy textures with clean, architectural compositions. The series features diverse styling by Caterina Scardino, with hair by Lok Lau and makeup by Kellie Stratton. Across the visuals, the imagery alternates between vertical and horizontal orientations, utilizing natural light to emphasize the grain of stone backgrounds and the reflective surfaces of leather apparel. Produced by Brooke Smith, the campaign maintains a consistent, minimal visual language.
Project Mimco · May
Mimco’s May campaign explores the brand’s latest accessories collection through a series of fashion editorials and commercial portraits. The project captures a polished, sophisticated aesthetic, leaning into moody chiaroscuro lighting and clean, minimalist compositions. Across the diverse visuals, models are styled in structured apparel, highlighting the interplay between textures like patent leather, sheer fabrics, and smooth stone. Produced by Brooke Smith, the campaign utilizes a range of studio and natural light setups to emphasize the form and metallic detailing of the featured handbags. From close-up portraits to full-length editorial shots, the project balances contemporary fashion photography with a focus on refined accessory design.
Project Mimco · W24
Mimco’s W24 campaign highlights the brand's latest collection through a series of polished editorial portraits. The visuals focus on the interplay between deep textures and metallic hardware, positioning bags and jewelry as central elements of the seasonal look. Photographer Georges Antoni and creative director Sophie Pike utilize moody, high-contrast lighting and clean studio environments to emphasize the tactile quality of the accessories, ranging from leather clutches to snakeskin-patterned bucket bags. The project features a diverse visual approach, moving between low-key chiaroscuro lighting and soft, natural tones. Set design by Tom Anson provides a minimalist backdrop that allows the layering of gold and silver jewelry against sheer and leather apparel to remain the focal point. Fashion styling by Caterina Scardino is complemented by hair from Michele McQuillan and make-up by Victoria Baron to create a cohesive, high-fashion aesthetic.
Project Mimco · JAS
Mimco’s JAS campaign is a refined fashion and accessories editorial that emphasizes sculptural forms and metallic textures. Creative director Sophie Pike establishes a minimalist aesthetic, pairing clean studio compositions with moody, low-key lighting to spotlight the collection’s intricate gold and silver jewelry and structured leather handbags. Photographer Georges Antoni captures the collection through a series of polished portraits and seated compositions. The production features a neutral, muted palette, utilizing soft directional light to accentuate material details against contrasting textured sets. Fashion styling by Caterina Scardino, hair by Michele McQuillan, and makeup by Victoria Baron maintain a clean, high-contrast look throughout the series.
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