Logo

Mimco

JAS
Brand
ProjectJAS
Date

Jan 2024

Description

Mimco’s JAS campaign is a refined fashion and accessory editorial series that emphasizes sculptural textures and minimalist studio lighting. The project highlights the collection's metallic jewelry and structured leather handbags through a clean, polished aesthetic that balances moody, low-key lighting with soft, directional highlights. The series features creative direction by Sophie Pike and photography by Georges Antoni, who together capture a range of intimate, editorial poses. The imagery leans into a cool, earthy palette, utilizing muted backdrops to draw focus to the statement hardware and leather details. Production support included hair styling by Michele McQuillan, make-up by Victoria Baron, and fashion styling by Caterina Scardino, with Brooke Smith serving as producer.

Style

Editorial, Clean, Vertical

Industries

Bags & Accessories

Color
Gold
Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by