Mimco: JAS

Jan 2024

Mimco’s JAS campaign is a refined fashion and accessories editorial that emphasizes sculptural forms and metallic textures. Creative director Sophie Pike establishes a minimalist aesthetic, pairing clean studio compositions with moody, low-key lighting to spotlight the collection’s intricate gold and silver jewelry and structured leather handbags. Photographer Georges Antoni captures the collection through a series of polished portraits and seated compositions. The production features a neutral, muted palette, utilizing soft directional light to accentuate material details against contrasting textured sets. Fashion styling by Caterina Scardino, hair by Michele McQuillan, and makeup by Victoria Baron maintain a clean, high-contrast look throughout the series.

Editorial, Clean, Vertical

Advertising Campaign