Mimco: W24

Jan 2024

Mimco’s W24 campaign highlights the brand's latest collection through a series of polished editorial portraits. The visuals focus on the interplay between deep textures and metallic hardware, positioning bags and jewelry as central elements of the seasonal look. Photographer Georges Antoni and creative director Sophie Pike utilize moody, high-contrast lighting and clean studio environments to emphasize the tactile quality of the accessories, ranging from leather clutches to snakeskin-patterned bucket bags. The project features a diverse visual approach, moving between low-key chiaroscuro lighting and soft, natural tones. Set design by Tom Anson provides a minimalist backdrop that allows the layering of gold and silver jewelry against sheer and leather apparel to remain the focal point. Fashion styling by Caterina Scardino is complemented by hair from Michele McQuillan and make-up by Victoria Baron to create a cohesive, high-fashion aesthetic.

Editorial, Vertical

Advertising Campaign