Mimco

Jan 2024

The Mimco W24 campaign serves as a visual exploration of texture and hardware within the accessories market. Captured by photographer Georges Antoni under the creative direction of Sophie Pike, the imagery leans into a moody, editorial aesthetic that emphasizes the tactile qualities of the collection's leather goods and metallic detailing. Throughout the campaign, stylized studio lighting and chiaroscuro techniques are employed to highlight the glossy finishes of handbags against structured apparel. The production features set design by Tom Anson, with fashion styling by Caterina Scardino, hair by Michele McQuillan, and make-up by Victoria Baron, ensuring a polished focus on material contrasts and contemporary silhouettes.

Editorial, Vertical

Bags & Accessories

Advertising Campaign