Mimco
May
Jan 2024
Mimco’s May campaign highlights a collection of handbags and accessories through a series of fashion editorials and commercial portraits. The imagery leans into a polished, editorial aesthetic, utilising natural light and clean studio setups to showcase textures ranging from patent leather to structured hardware. Produced by Brooke Smith, the campaign focuses on the contrast between minimalist apparel and the accessory line, often employing chiaroscuro lighting and bold, solid-colored backdrops to ground the visual composition. The project integrates elements of high-fashion styling with deliberate, sculptural jewelry placements to create a cohesive look across both vertical and horizontal formats.
Editorial, Vertical, Clean
Natural light
Bags & Accessories
Advertising Campaign
